7 ways to use air quality data to improve your business performance - part 2

  • In part 1, we explored seven different commercial use cases for air quality datanow we’ll dive into ways to use air quality data to improve your business performance.


    So, let’s get down to the commercials…the money.
    How do businesses make or save money using air quality data? They can do this in a myriad of ways depending on the sector they work in, the business they run and the way they spend and make money. One example is using air quality data to improve operational efficiency, such as influencing energy consumption for air ventilation. Another example is using air quality data to target sales & marketing activity to areas with poorer air quality. And air quality data can be used to design products, services or spaces in smarter ways, allowing for air quality issues from the start. There are many ways to make or save money using air quality data.


    Let’s focus on four of the specific commercial use cases we introduced in part 1, showing how air quality data can directly help different business sectors to make or save money.

     

                            

     

    1. Healthcare + Air Quality = Money

    How can healthcare providers make or save money using air quality data? They can use air quality data to target their respiratory services to patients in areas where there is lower than average air quality. So, they focus their efforts in the right places, at the right times and in the right ways.

    This could include:

    - Staffing – ensuring there are experts in air quality-related illnesses in areas of poor, or declining, air quality;

    Treatments – ensuring there are sufficient supplies of air quality-related treatments in areas of poor, or declining, air quality;

    Communications - providing air quality forecasts and warnings to patients with air quality-related illnesses so they can mitigate the chance of being impacted.

    This will result in efficiency savings for the providers and in reduced wastage, saving them money. In a world where demand for healthcare services almost always exceeds demand, this will enable healthcare providers to target their solutions in a data-driven way. Ultimately helping healthcare providers to save more money.

                         

                         

    copyright: Economic Times

     

    2. Insurance + Air Quality = Money

    How do insurers make or save money using air quality data? They can use air quality data in a number of ways including:

    - Pricing – the risk of air quality-related insurance claims will be higher in areas with poorer air quality, so this can be considered when pricing insurance policies. Think about healthcare insurance policies and claims for air quality- related illnesses. Think about property insurance policies and claims for air quality-related property damage;

    - Product – insurers could design different products for individuals and businesses in areas with low air quality, such as offering enhanced coverage for air quality-related claims and/or as an optional extra;

    - Communications – insurers could provide air quality forecasts and warnings to their policyholders as an extra service;

    - Promotion – insurers could target promotions of air quality-related insurance to people and businesses in areas with poor, or declining, air quality;

    - Operations – insurers could use predictions of future air quality to forecast future air quality-related claims, and they could use reports of past air quality to validate historical claims.

    All these methods will enable insurers to make or save more money. 

     

     

    3. Automotive + Air Quality = Money

    How can automotive manufacturers use air quality to make or save money? Through smart, innovative and environmentally focused product design.

    This could include:

    - Providing the capability for vehicle route-planning, to avoid highly polluted areas;

    - Automating air filtration so vehicles only take ‘intelligent gulps of external air’ when air quality is good outside of the vehicle and not when it is bad.

    These new design features could then be marketed to consumers as differentiators from other vehicles on the market, driving more sales to consumers worried about air quality. Ultimately helping automotive manufacturers to make more money.

     

     

    4. Real estate + Air Quality = Money

    How can building developers make or save money using air quality data? This falls into two categories:

    a. Building & outdoor space design - developers could use historical, current and long-term air quality forecasts to design better buildings to work, live and play in. Think about the way that a site is designed when it’s next to a main road versus in an out of town location. Think about where you’d locate a children’s playground. Understanding air quality can help ensure that the designs work from day one and are future-proofed.

    b. Building management - operational staff are focused on the outdoor to indoor air quality mix – getting that right balance between fresh air and clean air. Think about the way that a building’s air ventilation system works, and the energy involved – making smarter decisions on this, based on air quality levels, could result in high energy savings.

    From shopping centres to office blocks to housing estates to entertainment venues, air quality data is informing the way that air filtration, aircon and public access elements are designed, managed and improved. Ultimately helping building developers to make and save more money.

     

    Image compares and contrasts air quality in three different UK cities; Glasgow, Leeds and London. Where red represents poor air quality shifting to blue which represents high air quality.

    How much money can organisations make or save using air quality data?
    Now that’s a question. We’re undertaking air quality projects with global organisations right now, from manufacturers to insurers to building developers to management consultants to government organisations. We’ll soon be releasing case studies demonstrating exactly how organisations are making & saving money using hyperlocal global air quality data.


    If you’d like to introduce hyperlocal global air quality data into your businessplease contact us at ht@tcarta.com